Jarome Matthew’s Blog

I am very selective about doing charitable work because of the amount of free time I have, but I have done my share philanthropy through various productions for organizations helping those in need primarily through education, more recently for a CD in Mandarin to help children of all backgrounds throughout Asia learn spiritual attributes and virtues.

My latest such production is with talented musician and writer, Alicia Cundall who wrote a theme song for the charity organization Red House called ‘One Story’ Which I did backing tracks for, recorded, produced and mixed.

RED House is a non-profit, non-governmental organization in Dar es Salaam, Tanzania that provides educational programs for disadvantaged and orphan children, ages 3 to 18.
Here is a video to give you a more of a sense of Red House:

Here is the website for Red House with the full length song:

http://redhousetanzania.org

It was great to help such a worthy cause that is helping youth through education. If your in Washington DC, attend the fundraiser and you can see Alicia peform this song along with a number of other talented performers.

On September 23, 2008, songwriters, publishers, record labels and digital music services announced they had finally reached an agreement on mechanical royalties for songs played on online music services. It only took about 8 years for them to figure it out…

Called a “breakthrough that will facilitate new ways to offer music to consumers online,” the voluntary agreement crafted by the Digital Media Association (DiMA), the National Music Publishers’ Association (NMPA), the RIAA, the Nashville Songwriters Association International (NSAI) and the Songwriters Guild of America (SGA) ended the longstanding dispute about mechanical royalties for interactive streaming and limited downloads.

The agreement must be still be approved by the Copyright Royalty Board to take effect, and states that limited download and interactive streaming services will pay a mechanical royalty of 10.5 percent of revenue, less any amounts owed for performance royalties. In certain instances, royalty-free promotional streaming is allowed.
The agreement tries to solve the dispute about what invokes a mechanical royalty in the digital environment, and permits certain kinds of promotional streams without payment, and agrees that webcasters will not owe mechanical royalties for non-interactive, audio-only streams.

In my last post I talked about how the quality and natural dynamics of music is being destroyed through digital software technology that allows unnatural processing of audio.

But there is a much greater threat to the quality of audio that has been the subject of my thoughts for some time now: The way we listen to sound.

Back in the 1970’s the quality of sound recording technology, production techniques and playback systems reached a pinnacle with some of the most incredible music and sound humanity had ever known, and this became further fine tuned in the 1980’s. Brilliant, rich full spectrum sound that went beyond the range of human hearing, but influenced the richness of the sound through frequency harmonics that enhanced what we could hear with our ears.
Two things initiated the downward spiral that has led us to where we are today: The Walkman and the CD.
Very briefly, the walkman influenced music lovers to listen to music on crappy little earphones, and the CD chopped off audio at 20kHz without researching the influence of harmonics above that hearing range on sound we do hear. This is why vinyl records really are better sounding than CD’s in many ways.
From there, the convenience of sound gave way to clarity, and quality until we come to the present day world, of massively widespread use by the majority of music and audio listeners of terrible sounding MP3’s played on the worst possible sound producing devices humanity has ever experienced: earbud iPod headphones, computer laptop speakers, and cel phones! And this doesn’t even begin to cover the music and production tools and techniques prevalent with the trend of do it yourself computer production.

To a producer like myself who has spent over a decade mastering the subtle art of trying to perfect music and sound, this trend is devastating to say the least. And if you ever compared how music sounds on a really nice hi fi stereo system (you know like the ones they used in the 70’s) with a computer laptop speaker, it would make you nauseous. You lose something like 80% of the sound! But that introduces another problem- people don’t really know what sounds good and what doesn’t, maybe because they have become so used to listening to terribly reproduced sound, in my humble opinion and experience.
(Just as a benchmark, and cost is by no means an accurate measure, if your speakers cost less than $500, they are probably cheap garbage that sounds terrible!)

This has brought up all kinds of questions for me with regard to what I do as a profession… Why create great sounding 24 bit 96kHz audio if it is going to end up at 80% of what you created? For the 20% of people that like good sound?
My only answer is to become more involved in the film industry side of audio production as a sound designer, since at least sound is formatted and reproduced in higher fidelity than with music. So that is what I have gradually been doing. A film I worked on last year is hitting the theatres in September here…

I truly feel for the future of music in an environment where it is so under appreciated. It makes me wonder what the future holds for someone in a profession like myself and wether or not there will even be the need for professional producers and engineers if no one can really appreciate or notice their efforts.

For those of you reading this who don’t really know what I’m talking about, you don’t know what your missing!

For some time now there has been a debate about how modern audio mastering techniques have created music that is louder than it usually would be at the expense of the normal dynamics of the music.
Andrew Dubber blogged about it here with a video that demonstrates the issue:

YouTube DirektLoudness Demo

The process of making tracks louder than they usually would be without them distorting is called ‘Limiting‘.

This is something, as an audio engineer that also does mastering, that I have wrestled with for many years. I like music loud, and it bothers me when something sounds too quiet when listened to with other music. But as a producer and sound mixer, I also love dynamics in music. When others have mastered songs I’ve mixed using standard ompression, it has really ruined the song. But you don’t want the music to seem quiet compared to other music, and you want it to sound good on the lousy stereo systems most people listen to music on! Hence the Dilemma.

I think that in many ways, Dubbers argument may be pointless really. The majority of people in the world wouldn’t know good sound if their life depended on it! Even many of the talented artists I work with for whom music is their life struggle with this, and my production students certainly do as well.

I blogged more about this major issue of the poor quality audio so prevalent in the world here.

Alan Wilder of Recoil and formerly Depeche Mode wrote an excellent article about it and about other industry changes as well here

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For some time now I, along with many others in the music industry, have been going on about free music not representing a lost sale, but a gained listener.

Frequently, many music industry professionals suggest that an increase in legitimate sales must necessarily coincide with a commensurate reduction in ‘piracy’, as if this were a fact, yet, the research company BigChampagne has made no such consistent observation in nearly a decade of analyzing online data about music. Rather, it finds that piracy rates follow awareness and interest… The biggest selling albums and songs are nearly always the most widely pirated, regardless of all the ‘anti-piracy’ tactics employed by music companies.

Wired magazine talked about the factual data supporting mega rock band Radiohead’s decision to allow users to pay what they wanted for their latest album.
All of the torrenting/free downloading of Radiohead’s of In Rainbows album contributed to the album making such a big impression on a listening public that’s bombarded with an ever increasing amount of information. Without it having been so widely traded, BigChampage’s data report says that Radiohead’s album wouldn’t necessarily have shot to the top of the charts and their worldwide tour wouldn’t have been such a smashing success, and I have to agree.

Applying economic principles to digital music, BigChamagne found that “the challenge of achieving popularity (or attention) when the old rules of scarcity (of product) and excludability don’t apply (to information goods) the way they used to, changes the monetization game completely.”

BigChamagne came to the undeniable conclusion that the music industry needs to stop thinking of shared files as lost sales, and start treating them as an aspect of reality upon which they can build part of their businesses.

You can download a detailed paper on this topic here. I haven’t studied it in detail yet so I would love to hear your insights.

So I’m thoroughly embarrassed to admit it, especially publicly, but I like a few of the new Coldplay tracks on their new album. Their sound isn’t really my thing, but they have some more edgy, upbeat and interesting production on songs like Viva La Vida (my current fave song) and Violet Hill from the new album.

But when I went to their website, there was no music! Oh, except for a free song that was so poor, it was a slap in my face. NO MUSIC ON A BAND WEBSITE?? How does this kind of thing happen? Maybe it was there and I just didn’t see it? That is just as bad.

Note to major labels, if your going to jump on the ‘free song’ bandwagon, if you offer a lousy track, it is like the 30 second preview, it’s just a slap in the music fans face!

But eliminating the entire music section from an artist website? That is beyond belief.

You know the only place online you can hear more than one full length song from the new Coldplay album? ‘Illegal download’ torrent sites.

But since they offer non DRM tracks on iTunes, perhaps I will get a few songs from there… Maybe.

Bob Lefsetz has a lot of important truths to share about the future of music, and this sums it up in a nutshell:

“This whole business is top-heavy. And these lumbering giants are trying to maintain their power, however ignorantly.

The key today is leaving some money on the table. Be willing to give the audience something for free, you’ll get paid back in spades, if you’re good.

That’s what it’s come down to again… Are you any good? Can you play your instruments? Can you write innovative material? Can you touch people’s souls? Can you change their lives? Can you infect them to the point where they’ll come to your show for years?

That’s the future of this business. Not dominant superstars, but tons of journeymen, super-serving their fan base.

This is the more difficult road. But since the usual suspects, attorneys and major labels, are not interested in this road, they’re leaving the journey open to entrepreneurs. These entrepreneurs will inherit the landscape. A truly savvy one will roll up some acts to reach critical mass. The new entrepreneurs will not be chomping on cigars, going to lunch, but tapping their iPhones as they Skype contacts around the world, monitoring their business, giving those with the power to spread the word the tools they need to do so.

It’s not about less, but more. It’s not about drenching the public but starting with the trickle of one drop. It’s not about banging the audience over the head, but the sense of discovery and wonderment. It’s not about feeding the mainstream media, but the bloggers. It’s not about the deal, it’s about the music.”

I got back from Beijing China and Hong Kong recently, and I’ve been putting off this post for some time because honestly, I don’t know where to start. It’s an incredible place. Combine that with an unforgettable experience working with the talented Elika Mahony and some other Chinese musicians, and it gets more challenging to summarize, but here is my attempt.

I was working most of the time I was in Beijing, so I only saw so much. It was cool to work with some local chinese musicians, composers, singers for one project. At one point, none of them could understand what I was saying when Elika was out of the room and unable to translate, so I just hit the record button and things worked out! It was really great to work with Elika in person on some exciting new music and help with her studio setup.

I realised China is quite different than what I expected and the ideas about it many have. Sure, some things are more difficult, but otherwise, in many ways, people there can actually have it better than we do. It rained for a couple days and was windy so I got to see the clear sky, otherwise it is a haze. But the pollution isn’t as big a deal as some make it out to be depending on where you are. There are rows and rows of trees in the suburbs as far as the eye can see, just to help with the pollution though. And there are dogs and cats running around everywhere, and people have dogs as pets. Another thing I found unexpected here: Unlike India, There are not only a lot of Caucasians, but people of all races and backgrounds that speak english and a number of other languages. I’ve went to Italian, Indian, and middle eastern resteraunts that are actually better than Canada.

Another thing that is superior China is the service. For every one person serving you in retail or food industry, there are 4 in China waiting on you, and they do it with pride and sincerity unlike ‘the great west’, and the selection is massive and cheap. Quality, well that is another matter, but that is getting better as well… China is the land of the seemingly perfect knockoff. I was fooled. And yes, the great wall is incredible, photos can’t describe how massive it is. You basically have to climb a mountain to get to it as it is at the tops of the mountains, and when you are on it, it is wide enough for a car to drive on it. When you look out from it, it stretches across the mountain tops as far as the eye can see like a dragon across the mountains. China is beautiful in many ways. You can very likely have a higher quality of life there than in North America or even Europe. Yes, that’s right, in a communist country. Another sign of the collapse of the supposed ‘developed world’

And then there’s Hong Kong, the massive mecca, New York of Asia, of excess and the ultimate in selection and diversity from around the world. The buildings are 4 times the size of any you have seen. It is intense, and exhausting, but cool as well. over 7 million people and the streets are spotless. Thanks Ron for giving me a good taste of the ultimate modern city.

So I would go back again, and my view of the world is now forever changed. I have learned some valuable lessons, some that will undoubtedly affect the future of my career as a producer. But I wouldn’t change the experience as I have grown as a person because I no longer have to rely on certain misconceptions.
Now it’s back to my regular life, at least for the moment.

There’s no alibi
‘Cause I’ve drawn regret
From the truth
Of a thousand lies

So let mercy come
And wash away…

What I’ve done
I’ll face myself
To cross out what I’ve become
Erase myself
And let go of what I’ve done

Put to rest
What you thought of me
While I clean this slate
With the hands
Of uncertainty

So let mercy come
And wash away…

What I’ve done
I’ll face myself
To cross out what I’ve become
Erase myself
And let go of what I’ve done

I’ll start again
And whatever pain may come
Today this ends
I’m forgiving what I’ve done

- Linkin Park , “What I’ve Done” from Minutes To Midnight

Yes…. Exactly.